Orion Printing

Print on paper has an exciting story..

admin — Thu, 23 Feb 2012 23:16:24 +0000

Print on paper has an exciting story to tell, a story that shows print is
still an environmentally sound and extremely popular communications media
and a vital component of the contemporary marketing mix. From printed ads in
magazines and newspapers to postcards, direct mail packages, catalogs, door
hangers, newsletters, billboards and more, companies everywhere rely on
print to enhance brand identity, increase sales, and drive readers to
digital technologies.

Print’s resilience can be traced to its unique qualities: Print is enduring,
versatile, credible, inviting, popular, beautiful, highly personalizable,
recyclable, and renewable.

ChoosePrint.org

Print is Effective

admin — Wed, 18 Jan 2012 23:33:28 +0000

Studies show that print not only gets read (a whopping 80% of households
read or scan the advertising mail they receive), it also drives both new and
repeat business.

Print Values Trees

admin — Tue, 20 Dec 2011 16:33:53 +0000

Most paper now comes from sustainable forests. These sustainable forests are
essentially ³tree farms,² where trees are grown as a crop, just like
broccoli or wheat. When these trees are harvested, new stocks are planted.
Print gives landowners a financial incentive to renew forests rather than
convert them for other uses.

What is the impact of advertising mail on U.S. forests?

admin — Mon, 31 Oct 2011 16:19:35 +0000

Our forests are as healthy as they¹ve been in years. Why? Because major
U.S. paper manufacturers have adopted sustainable forestry practices where
trees are planted, harvested and re-planted to ensure a growing future
supply. Nearly all paper used for advertising mail is generated from these
sustainably managed forests. In fact, there are more forests in the U.S.
today than there were 50 years ago. America’s forestry and paper community
plants more than 4 million new trees each day – that’s more than 1.4 billion
new trees each year. The industry plants three trees for every one
harvested.

Did you know?

admin — Wed, 24 Aug 2011 18:00:43 +0000

Did you know?

Printed paper is the #1 recycled material.
Over 57% of paper consumed in the U.S. was recovered for recycling-more than any other material.

Source: The Print Council Press Release – Why Print Is Green

The idea that print is…

admin — Thu, 02 Jun 2011 19:57:15 +0000

The idea that print is detrimental to the environment is factually wrong.
One-third of the wood pulp used to produce paper comes from the wastes from
sawmills; much of the rest comes from ³tree farms² that grow trees as a crop
specifically meant to produce paper (not from old growth trees cut from
endangered forests!). The demand for paper actually provides incentive for
landowners to plant trees rather than convert their acreage to other uses.
Plus, after paper is used, it is one of the most recyclable products
available. When it is not recycled, paper is both biodegradable and
non-toxic.

The constantly repeated mantra, ³don¹t print, save a tree,² has the
potential of undermining a vital channel of commercial communication,
weakening our economy and directly threatening the jobs of hundreds of
thousands of workers employed in the print production and distribution
industry.

ChoosePrint.org

Consider These Facts

admin — Mon, 11 Apr 2011 22:24:57 +0000

Advertising mail is critical for small businesses. More than 300,000 American small businesses rely on advertising mail to reach consumers in their neighborhood. These are your local mom and pop shops, your neighborhood florist, and the small coffee shop on the corner. Advertising mail is the most affordable, effective advertising tool for these small businesses.